+1.330.283.9550   |   info@fifthfolio.org

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Theater marketing show promotion ideas Improve your theater show promotion Dedicated to offering free marketing advice Improve show attendance - get butts in the seat!

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Fifth Folio is all about its members and their participation.
If you would like to add to the conversation, join us and join in!

Of course, we would appreciate your financial support, so we can keep the ideas coming!

Some pretty bad promotional photos

Bad Publicity Photos

Pictures you take to promote a show should make people want to see it...right? Some of these fall short. Learn from their mistakes.

Check out our growing collection>

Download free theatre signage

Free Signage

Download and print signs for your theatre. It's free to use any of our signs (PDF format)...

Signs Currently Available >

Social media for theatre

Social Media Resources

Look good on Facebook, Twitter and more! Find resources to help your theatre's marketing efforts...

Check out our growing library>

Some Following Us On Twitter

  • Theatre West is sharing ideas
  • The Fringe Cares
  • Berkeley California Theatre is marketing smarter
  • Grand Theatre is sharing ideas
  • Arts in LA is watching our marketing support
  • Stage 32 is working on increasing audience size
  • Seattle Events is following Fifth Folio
  • Texas Non-Profit Theatres is getting marketing ideas
  • Praxis Theatre is marketing their theatre better
  • Christian Prentice cares about show promotion ideas

A Little History

Originally established as Actors’ Inequity, it became apparent that there are few resources that support theatre marketing efforts.  While we'll eventually add pages to this site, our current focus is on sparking discussions among theatre marketers via Facebook and Twitter.

As we find more support and funding, we will add resources to this site - check back often!

What's in a Name?

Shakespeare’s forth folio was published in 1685.  This collection of Shakespeare’s work is viewed as one of the ultimate collections of the English language.   Fifth Folio believes it is time to develop one more resource for theatres:  a tome focused on those who promote small- to medium-sized theatres.

Theater Marketing Topics

Here is a brief list of the theatre marketing topics we cover. If you are interested in show promotion, show marketing, theater branding or theater positioning, join in!

- Know your audience
- Demographics
- Your board of directors
- Volunteers
- Web site (SEO, improvements)
- Social media
- Branding and positioning
- Promotional materials
- Mass media (broadcast and print)
- Email and Direct mail
- Public relations
- Your theatre's marketing plan

Contact Us

39 Church Street Suite 2
Hudson, Ohio 44236

Phone: (330) 283-9550
Contact us